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Project Description

There are specific reasons why e-commerce startup like Reebonz has gained success and become huge in the e-commerce industry. They started from an online site where people can buy and sell luxury products. Now, it is regarded as the fastest-growing online luxury shopping destination in Asia. It has a promising future as a startup that paved them to become a market leader. A great team of 18 employees led by three founders Samuel Lim, Daniel Lim, and Benjamin Han has walked through the right experience, intellect and vision to be market leaders.

The target is the fashionable middle-class people who believe fashion is more important than the utility to afford luxuries with easy access. The research said that the middle class in Asia is having a rapid growth and that is why they expected the market to continue to grow strong. Widest brand selection which continually added to inventory become Reebonz’s strength, along with the great team with a great vision. That is why Reebonz continues to reach the peak of success.

The technology
We helped our client from Singapore by building a great e-commerce platform. Many new payment gateway provider were implemented with various encryption method such as BASE64, MD5, SHA-1, SHA-2, AES128. And, also some custom encryption with double step encryption. We have developed the features with these interesting technology, as follows:

1. Bugfix on the backend
2. Created and improved many fraud detection features
3. Change the payment API to the new themes.
4. Admin UI for credit template
5. Campaign email sender
6. Product translator using Google Translate API

Reebonz, which started with 18 employees now has 150 employees, valued at over S$250 million which make them one of Singapore’s biggest e-commerce with great success today. Their appetite for luxury goods has so far gained the confidence of big investors such as Intel Capital, Vertex Asia Investments, Media Corp and Infocomm Investments. In 2013 its turnover is estimated to be S$125 million, and recently obtained an investment of US$40 million led by MediaCorp, the biggest Singapore broadcaster. This move reportedly brings the total value of Reebonz to under US$200 million.