In today’s fast-paced digital landscape, mobile applications are no longer just a luxury, but an essential tool for businesses, especially startups. Mobile apps can be an effective means to reach customers, improve operational efficiency, and even create new revenue streams.
However, a common question arises: Do startups need a custom app? If so, how do they get started with development? This article will delve into custom app development as a guide for startups to embark on their app development journey.
What is Custom App Development?
Custom app development is the process of creating a mobile application that is specifically designed and developed to meet the unique needs and objectives of a business. Unlike “off-the-shelf” or standard apps available to the general public, custom apps are built from scratch, allowing startups to have full control over the features, functionality, and design of the app.
Do Startups Need a Custom App?
While not all startups need a custom app, there are several compelling reasons why this specialized app development can be a worthwhile investment:
- Scalability: Custom apps can be designed to grow alongside the business, avoiding the need for migration or redevelopment in the future.
- Integration: Custom apps can be integrated with existing systems and platforms within the company, improving efficiency and automating business processes.
- Personalized User Experience: Custom apps can provide a more personalized and relevant user experience, increasing engagement and user retention.
Is App Development Still Profitable?
Based on data released by Statista, the development of the mobile application market will continue to increase consistently at 8.58%.It is predicted that by 2027 it will reach a profit of US $ 755.50 billion.
In addition, your startup will certainly get many users for your business. Based on data released by GSMA Intelligence, it was revealed that 69.4 percent of the world’s population currently uses mobile applications.
The promising market development and the large number of users can certainly be your consideration to start developing an application.
Its reach can be expanded and you can reach a number of international and foreign users
After you consider the number of users and market development, what should you do to become a market leader?
We recommend these 3 things for your startup in starting the application you create
1. Determine the Unique Value Proposition
Often many startups who start their applications are still confused about bringing the difference in their applications between competitors.
Many times the difference between your application and your competitors is quite small.
But what your startup needs to do is find out what kind of application gaps in competitors
What competitors don’t have and adjust the trend to the current one?
We can take the example of the live streaming feature which is now being implemented by many brands or businesses in their applications.
At this stage, don’t be too hasty and need out-of-the-box ideas so that the slight difference between your application and competitors stands out.
2. Effective Monetization Model
This second factor will determine how this application can generate revenue from users. Usually, the models that are often used for monetization are advertising, subscriptions, in-app purchases, or freemium, which can help generate revenue from the app.
3. Marketing and Promotion
Judging from the current trend, many brands use an interesting storytelling strategy to market their applications and promote them on social media. You can use influencers as part of your storytelling to attract many users.
How Custom Apps Benefit Businesses
Custom apps provide various benefits for businesses, including:
- Increased Operational Efficiency: Apps can automate routine tasks, streamline workflows, and improve employee productivity.
- Increased Sales and Revenue: Apps can become a new sales channel, expand market reach, and increase revenue.
- Improved Customer Loyalty: Apps that provide a positive user experience can enhance customer loyalty and encourage repeat purchases.
- Customer Data Collection: Apps can collect valuable data on customer behavior and preferences, which can be used to improve products and services.
- Building Brand Awareness: Apps can help build brand awareness and strengthen brand image.
In addition, custom apps are specifically designed to meet business needs.
That’s why custom apps are considered special in the eyes of users
The very striking difference from standard apps makes custom apps look more stunning in the eyes of users.
In short, we have summarized the differences below.
Difference Between Standard Apps and Custom Apps
This table highlights the key differences between standard (off-the-shelf) apps and custom apps. Standard apps are pre-built solutions with limited customization options, while custom apps are tailored specifically to meet your business needs. This results in differences in functionality, design, scalability, integration, and cost.
Functionality
Standard apps come with a set of features that may not perfectly match your requirements, while custom apps offer the flexibility to include exactly what you need.
Design: Standard apps have a generic look, while custom apps can be designed to reflect your brand’s unique style.
Scalability
Standard apps may struggle to keep up with your growing business, while custom apps are built to expand alongside you.
Integration
Standard apps may have limited compatibility with your existing systems, while custom apps can be seamlessly integrated.
Cost
Standard apps are initially cheaper, but limitations may lead to extra expenses. Custom apps require a higher initial investment but often provide better long-term value and a competitive advantage.
The next debate is the difference between web apps and mobile apps.
Both use the word “app” . Many people think that mobile apps and web app its the same things.
But here we give a brief explanation.
Difference Between Web Apps and Mobile Apps
This table outlines the fundamental differences between web apps and mobile apps. Web apps run in a web browser and are accessible on any device with internet access, while mobile apps are specifically designed for mobile devices and offer a more native experience.
Accessibility
Web apps are universally accessible through a browser, while mobile apps require installation on a specific device.
Functionality
Web apps may have limitations due to browser restrictions, whereas mobile apps can utilize the full capabilities of the device.
Performance
Mobile apps tend to be faster and more responsive than web apps.
Development
Web apps are generally easier and faster to develop using standard web technologies, while mobile apps require specialized skills and knowledge.
Distribution
Web apps don’t need app store approval and are accessible via a URL, while mobile apps require submission and approval, which can cause delays.
Updates
Web app updates are instantly available to all users, while mobile app updates require app store approval and user action.
Offline Access
Web apps often have limited offline functionality, while mobile apps can function fully without an internet connection.
User Experience
Mobile apps generally offer a more seamless and intuitive user experience tailored to the specific device.
Cost of Custom App Development
The cost of custom app development varies greatly depending on the complexity of the app, desired features, targeted platforms (iOS, Android, or both), as well as the location and experience of the development team.
In addition, other factors such as additional features and feature complexity will also affect the amount of costs that need to be spent.
So make sure first the features you want to develop from the start.
We have discussed it in the guide on how to create application specs and requirements with MVP.
Time to Develop a Custom App
The development time for a custom app also varies depending on the same factors as the cost. Generally, custom app development can take several weeks to several months.
You can take this as your reference in our several case studies in some Industry.
Factors Affecting Custom App Development Time
- App complexity
- Number of features
- Targeted platforms (iOS, Android, or both)
- Availability of the development team
- Development methodology used
Beside that we find many factors that you must look at in our article about things to consider when developing custom app.
App Publication Time
Once the app is developed, the publication process to the App Store (iOS) or Google Play Store (Android) usually takes a few days to a few weeks.
Getting Your First 1000 Users
Getting your first 1000 users for your app takes time and effort. There is no definitive answer on how long it will take, as it depends on various factors, including app quality, marketing strategy, and target market.
Some tips for getting your first users include:
- Optimize App Store Optimization (ASO): Ensure your app is easily discoverable in app stores by using relevant keywords, compelling descriptions, and attractive screenshots.
- Conduct Pre-Launch Marketing: Build excitement before launch by creating a landing page, collecting emails from potential users, and being active on social media.
- Leverage Social Media: Promote your app on social media with engaging and interactive content.
- Run Ad Campaigns: Use paid advertising on platforms like Google Ads and Facebook Ads to reach a wider audience.
Conclusion
Custom app development is a valuable investment for startups looking to enhance competitiveness, efficiency, and business growth. By understanding the basics of custom app development and following the guidelines in this article, startups can embark on their app development journey with more confidence and success.
